More Orchid Apparel Coming Our Way with Altuzarra for Target

I’m gonna go off topic a little again here, but it’s orchid-related, I promise. 🙂

I don’t tend to go apeshit over the haute couture designer collaborations with Target like some people. I’m totally not judging; I have my own things I go apeshit over, like getting the souvenir Arrow bag at Comic-Con*. I do, of course, appreciate these collaborations for the creative designs that cost far less than they would normally. Over the years I think I’ve just bought a couple designer pieces at Target, because once I see the items in person I’m often disappointed. I bought an Erin Fetherston cardigan years back, and I bought a cute, swingy blouse by The Webster for Target a couple years ago, but I think that’s it.

However, I may actually have to go apeshit with Target’s upcoming Altuzarra collaboration. I started to click through the full collection slideshow at Refinery29 and was mildly underwhelmed, but then my clicking through stopped in its tracks. Why? THIS:

Altuzarra for Target purple orchid dress
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Girlie Moment: Orchid Dress + Other Orchid Apparel

At the Celebrate Brooklyn Opening Gala
At the Celebrate Brooklyn Opening Gala

I need to take a second to talk about the fact that I’ve officially become that person who wears clothing items related to my hobby. Like many, I subscribe to several of those “flash sale” websites and occasionally I’ll spend a little time browsing for a good deal. Not long ago, I found a Jack by BB Dakota dress on Hautelook that was covered in a pretty orchid print, and I knew I had to have it. I had clicked on that particular brand’s sale because my wedding dress was BB Dakota and the fit was perfect, so I figured I’d see what else they had to offer. And this dress did not disappoint! It’s covered in Paphs and Dendrobiums, which of course only orchid nerds would really appreciate. :  )

In early June, my husband and I attended the opening night gala for Celebrate Brooklyn in Prospect Park, and the dress code was “summer cocktail party.”  I could not have found a more perfect dress for the event! I’ll be wearing it at another summer party tomorrow night…[Shamless plug for my husband’s business in 3…2…1…] Brooklyn Winery’s sold-out Summer Rosé Party.

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